Market place segmentation consists of using the entire heterogeneous marketplace for an item and dividing it into various sub-marketplaces or segments, Every of which tends to be homogeneous in all important areas.[twelve] The method is executed for 2 key applications: improved allocation of the agency's finite assets and to better provide the more
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Marketplace segmentation is made up of using the overall heterogeneous marketplace for a product and dividing it into various sub-marketplaces or segments, Every single of which tends to be homogeneous in all considerable factors.[12] The method is carried out for two major uses: improved allocation of the organization's finite methods and to highe